ABOUT US

FOUNDATION

THE RULE & REIGN MESSAGE IS ALL ABOUT DOMINION!

RULE & REIGN is a lifestyle brand created with YOU IN MIND. We believe you have what it takes to dominate in life and your voice matters. We define dominating as the POWER to control your own circumstances and destiny for a greater purpose. The focal point of Rule and Reign is the question HOW ARE YOU DOMINATING TODAY? The purpose of this question is to give a voice to all generations. We designed the Rule and Reign brand to inspire you to dominate, have a positive influence and create a dominion culture.  

ABOUT THE FOUNDERs

Dominating is the power to control your own circumstances and destiny for a greater purpose.
— DARRYL MOODY | FOUNDER

DARRYL MOODY, a native of Baltimore,Maryland, started RULE & REIGN in 2003 as a  t-shirt line; since that time with the help of Co Founder, DANA MOODY the concept has evolved into a global lifestyle brand. Over the last decade of working with people from all walks of life and through their  commitment to educate themselves on the subjects of purpose, potential, vision and leadership, they realized that everyone is in search of the same thing which is power- the ability to control your own circumstances and destiny. Their mission is to help others discover that power and inspire them to dominate in life.

FOUNDER'S PHILOSOPHY

We are all born with a specific purpose, regardless of whether we come from the wealthiest or the most impoverished environment. It is when we discover our purpose and change our mindset to work towards a cause that is greater than ourselves that life has true meaning and we can begin to dominate.  

VISION

Our vision is to create a dominion culture, who influences their generation to control their own circumstances and destiny for a greater purpose. 

MISSION

The mission of RULE & REIGN is to use our lifestyle brand as a blueprint to inspire all generations to dominate in life.  

OUR CONCEPT

The RULE & REIGN concept transcends stereotypes, sex, race, religion, education and socio-economic status, while having a direct connection to every human being on the planet.  

THE IMPACT OF DOMINATING : 

  • Gives your life meaning and direction
  • Gives you hope for a better future
  • Leaves a blue print for you to follow
  • Allows you to leave a legacy for the next generation
  • Gives you power to positively influence communities, cultures, societies, and mentalities